For phase 4, the Marvel Cinematic Universe has become much better. MCU was launched in 2008 by Marvel Studios. Nobody had ever attempted to build a shared universe like this before. There was also risk associated that any misstep would have affected the whole project. The Avengers (2012) was the moment of greatest danger, and if the film had failed, the MCU would have collapsed.
The Avengers in the global box office broke $1.5 million, and the studio became the hottest property in Hollywood. For 2008’s Iron Man, Marvel struggled with writers on board, but nowadays, they have the best ones. The MCU has proved even Z-list superheroes can make their presence felt in popular culture. They made the audience fall in love with a walking tree and a talking raccoon in Guardians of the Galaxy. For Phase4, MCU is even becoming better.
The MCU has changed both narrative and form so much so that MCU will never be retired by Marvel. Now it has become a powerful brand. MCU is now a transmedia initiative. The MCU’s ongoing narrative is now told both in Disney+ TV shows and films. For example, Loki sets the Multiversal arc. Loki is expected to dominate Ant-Man & the Wasp: Quantumania, Doctor Strange in the Multiuniverse of Madness, Spider-Man: No Way Home. This is true transmedia, true connectivity.
MCU has transformed so much, and Marvel is no longer dealing with one shared universe but an entire Multiverse. The storytelling opportunities created by the Multiverse were made clear in Loki. It featured a female version of the trickster god and an alligator who fans call Croki. What If…? is an upcoming animated series, and the multi-universe is explored with riffs on the traditional MCU stories. All these indicate that the MCU has evolved completely. No longer can it be called a shared cinematic universe, but now it is a shared transmedia Multiverse.
The MCU is an American shared universe and media franchise that revolves around superhero films produced by Marvel Studios. The films are based on characters that can be seen in American comic books published by Marvel Comics.