Blizzard’s latest revenue report shows that revenue has risen, but the company’s monthly numbers of new active users indicate that millions of players are losing out.
The latest quarterly financial report released by Blizzard shows that the company currently has 27 million monthly active users. In isolation, this is a high number, but as Massively Overpowered noted, Blizzard has lost nearly 29% of monthly active users in the past three years, up from 38 million in the first quarter of 2018-2021. This new figure in the first quarter is 27 million. Most of the decline in user numbers occurred between Q4 2020 and Q1 2021, during which time Blizzard lost 2 million players.
However, fueled by the continued popularity of “World of Warcraft” and its latest version of “Shadow Land,” Blizzard’s revenue increased 7% year-over-year, driving the increase in net franchise bookings. Recently, “extraordinarily many new players” joined the MMO, apparently due to Blizzard’s promotion and joined the game to simplify the “World of Warcraft” onboarding experience. In the near future, the shadow world from “World of Warcraft” and its old-school “World of Warcraft” will also have more content, and the “Burning Crusade” from “World of Warcraft” will be released later this year. anus.
In light of the news of the steep drop in player numbers, it’s worth mentioning that in addition to the main authorized remake and content updates, Blizzard has not released any new products since the 2016 team shooter “Overwatch “. Irons including “Diablo IV”, “Overwatch 2”, “Diablo II Resurrection” and the mobile action RPG “Diablo Immortal” will be available later this year. In January, we call your alpha a “good time.” With the release of new games, the total number of players in Golden Studio will undoubtedly increase.
For Blizzard recently, this has also been a turbulent period, and its public reputation has taken a severe hit. In recent years, the studio has experienced multiple layoffs. Co-founders like Frank Pearce and Mike Morhaime have left the studio, and major developers like Jeff Kaplan have left the studio. The company’s last years have also been the subject of controversy, as the suspension of the blitzkrieg led to the #BoycottBlizzard movement.